Since the 1970s, TV Globo has connected Brazil to the World Cup and created some of the most iconic football memories along the way.

For 2026, I had the honor of creating another chapter: a campaign made to speak to all Brazilians and capture the ginga, samba and emotion of the Brazilian way of cheering. For that, we invited Thiaguinho to bring his voice to the campaign through “Vencedor.”

Across TV, social, OOH, activations and more, the campaign follows the journey from the build-up to the final whistle, with one eye already on the next celebration: the 2027 FIFA Women’s World Cup in Brazil.