Brazil Has What Nobody Has

Brazilian culture is so rich and diverse that, depending on the country’s region, the same thing can have many different names. As a tribute to Brazilian Cinema Day, I wrote a song with original lyrics, using only these specific words from our daily lives. To enhance the visual aspect, we conducted extensive research on images from more than 200 Brazilian films in our collection until we found scenes that accurately represented the meaning of each word.

Client

Telecine

Agency

Telecine

Role

Concepting
Copywriting
Songwriting

Client

Agency

Role

Telecine

Telecine

Concepting
Copywriting
Songwriting

Branding Campaign

TV

Play Video

Reels Campanha

Instagram & TikTok

Siricutico
Piripaque
Siriguela
Mequetrefe
Serelepe
Beleleu
Borogodó

Play Video
Play Video

Bugiganga
Ziquizira
Ziguezague
Zumzumzum
Salamaleque
Faniquito
Quiprocó

Branding Campaign

TV

Play Video

Balacobaco - Peteleco - Reco-reco - Urucubaca - Escangalho
Mixuruca - Mafuá - Chumbrega - CUSCO - galalau - cordel - bulhufa

Media Clippings

Instagram

ECD

Fernando Barcellos

Copywriters

Daniel Magliano

Art Director

Yasmim Campbell

Editor

Afra Sousa

ECD

Copywriter

Art Director

Editor

Fernando Barcellos

Daniel Magliano

Yasmim Campbell

Afra Sousa

O que o Brasil tem, ninguém tem